As a graphic designer, I had the opportunity to work on an exciting project for IKEA, when they launched a "People and the Environment" campaign. The initial posters produced by the company failed to attract the desired attention from customers, and it was my responsibility to redesign them and create something truly unique that accurately represented IKEA's visual style.
Drawing inspiration from IKEA's minimalist design approach, I decided to transform the advertised products into flat vector graphics. This approach was intended to create a more captivating visual experience for customers, while also making it easier to convey the essential message of the campaign. The vector graphics were then expanded, allowing me to tell a story that was congruent with the text in the posters, emphasizing the campaign's message.
The end result was a set of simple yet engaging posters that were aesthetically pleasing and easy to comprehend. The visual storytelling approach used in the redesign helped to convey the message in a more powerful and impactful way, capturing the customers' attention and encouraging them to take action.
The redesign not only enhanced the campaign's visual appeal but also highlighted IKEA's commitment to sustainability and environmental responsibility. Through the minimalist design style and clear communication of the message, the posters created a powerful impression, promoting the campaign's message in an engaging and effective way.